DEVELOPING THE BRAND | CONSULTING/FREELANCE
Did you know that osteoporosis affects 1 in 2 women over 50? As part of Skeletalis, a pioneering company dedicated to treating osteoporosis, I played a crucial role in developing an impactful logo and branding concepts. My design expertise helped establish a professional identity that resonates with stakeholders and enhances the company's credibility in securing funding for its innovative treatment solutions.
Where it started…
The inital logo made by someone else, was great to get a general idea on what shape, color, and style of the early stages of the brand
Goals to refine it:
• Simplify the shapes (too detailed)
• Think abstract concepts
• Nail down brand colors
OTHER BRANDS
inspiration
Logo development
First Pass
Focused on a wide variety of shapes abstract to bones. Colors were pulled from the given logo.
Second Pass
Nailed down on a theme to create a logo inspired by bone marrow patterns.
Third Pass
Adding color more cohesive color themes and iterating on two specific concepts
final design
Primary Logo
Secondary Logo
