AURORA
IMPROVING THE USER EXPERIENCE
Aurora is aimed at reducing the stress and shame people often feel when buying and using a pregnancy test. Grounded in user research, we focused on compassionate graphics and a thoughtful package structure to create a calmer, more dignified experience that stands out on shelves.
DESIGNERS MAIN FUNCTIONS:
Megan Fein (research, graphics)
Frankie Matthews (research, instructional graphics)
Jason Thomas (research, test strip design)
Carolyn Siegenthaler (research, package structure, print capabilities/research, materials)
The experience of purchasing and using a pregnancy test is overwhelming, confusing, and insensitive due to the lack of emotional and personal support from current products.
