CLARITIN

DISRUPTING THE RETAIL SPACE

This project aims at a bold pallet display concept for Claritin as part of a WOW initiative that prioritized creativity over strict manufacturability. The design leaned heavily on Claritin’s brand colors and iconography to inform both the graphic treatment and the structural silhouette, creating an instantly recognizable focal point on the retail floor. The result was a concept-first exploration intended to inspire future, production-ready iterations.